AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps in Colombia: Q1 2022 Performance
An overview of the performance metrics for the top five drawing and coloring apps in Colombia during Q1 2022, based on data from Sensor Tower.
In Q1 2022, the top five drawing and coloring applications on a unified platform in Colombia showcased varying trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance.
Happy Color®: Coloring Book by X-FLOW experienced fluctuations in both downloads and active users. Weekly downloads ranged from 22.6K to 43.4K, with a noticeable dip in late January but recovering to around 29.3K by March. Active users saw a similar trend, starting at approximately 298K, dipping to around 256K, and then stabilizing at roughly 264K. Revenue peaked at $43 in late December and saw another high of $37 in late January, though it mostly hovered in the lower double digits throughout the quarter.
Phone Case DIY by CrazyLabs LTD showed a dynamic trend in weekly downloads, beginning with a high of 51.8K at the start of the year, dropping to 11.4K in January, and then climbing back to 50.9K by the end of March. The app maintained a relatively stable active user base, starting at 282K and ending the quarter at approximately 234K. There was no revenue reported for this app during the quarter.
DIY Keyboard, another app from CrazyLabs LTD, had a significant drop in downloads from an initial 191K to about 14.4K in the second week of January. However, it saw a gradual increase, reaching 18K by the end of March. Active users followed a similar pattern, decreasing from 196K to 21.8K in January but recovering to around 34.7K by the quarter’s end. No revenue data was available for this app.
Coloring & Learn by Orange Studios Games maintained steady weekly downloads, fluctuating between 13.4K and 26.3K. Active users showed consistency as well, starting at 218K and peaking at around 263K in mid-March. The app generated modest weekly revenue, peaking at $23 in mid-January and maintaining a range between $3 and $22 for the rest of the quarter.
Line Up: Draw the Criminal by Kwalee Ltd experienced a unique trend in weekly downloads, starting at 8.3K and peaking at 36.5K in late January, but then declining to around 8.5K by the end of March. Active users reflected this pattern, starting at 17.7K, peaking at 52.3K, and ending the quarter at approximately 21.7K. This app reported minimal revenue, with a peak at $3 in late January.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.
